via Sneaker News
I'm a Nike Head. In fact, almost all the pieces in my collection sport the popular Swoosh or Jumpman logo. There is a reason for that. Yes, alot of my favorite players and famous celebrities alike, past and present, rocked these on and off the court and Nike Basketball's influence in the footwear market has become a huge success over the years, so much so, that it often overshadows what I find to be what Nike really is at a much deeper level. Alot of people fail to notice Nike's innovation from their "kitchen designers" and continuous growth in footwear technology towards building a better shoe.
Back in the day, it was all about cushioning and stability. The simple concept of sticking air at the bottom of your foot for cushioning hadn't crossed anyones mind, let alone been brought to fruition until Tinker Hatfield created the Air Max 1. Zoom Air was introduced shortly after, and when we thought Nike had a tight grip on impact cushioning, the Shox hit the shelves, which in my opinion, were heavy and not very breathable).